The History of Serafina

Welcome to Serafina, where women’s fashion meets confidence. Since our humble beginnings in 2010 with our first Serafina store, we have evolved from a small accessory boutique into the women's fashion and accessories brand you see today.

In 2015, our visionary designers, Nola and Emily, took a leap, transforming Serafina from an accessories-based store into a fashion-forward brand. Nola and Emily had a vision to create an everyday casual clothing line that worked for their needs, knowing that many women shared the same busy lifestyle and desire for comfort and style bundled together in the items in their wardrobe.

Soon after Michael, Nola's son and Emily's husband, joined the team to help expand its reach, by establishing a presence across 10 stores as well as a thriving online community, both domestically and internationally. This infusion of family values remains at the core of our business.

Today, our mission continues strong. With a dedicated team of over 40 staff members, we are committed to delivering confidence through fashion, catering to the lifestyles of the modern woman. We take pride in designing all our pieces right here in South Australia, an ode to our roots.

Serafina is proudly owned by Emily & Michael Siciliano. Their shared passion and unwavering commitment drive our brand forward. Join us on this remarkable journey as we inspire and embrace the confident spirit within every woman.

 

Thank you for your support,

Emily & Michael Siciliano